RENOMA UNIVERSE BRAND RENEWAL

Renoma is a brand that originated as a tailor shop in Paris in 1962 under the creative direction of Morris Renoma. 

Renoma Universe is the name of the brand department responsible for branding Morris Renoma's worldview. 

Egg&Dart interpreted the brand archiving of Renoma and the artistic activities of creative director Morris Renoma, 

and was in charge of designing the visual identity that aligns with them.

Looking at the journey of Morris Renoma, who has been actively creating works since the brand's launch in the 1960s, 

it seems to throw a message to us, "Don't be afraid of making mistakes." 

The slogan "Make many mistakes" was derived from this concept within the Renoma Universe.

The logo design aims to capture the rebellious spirit that is the driving force behind Morris Renoma's creative activities. 

It reflects the logo type used by Renoma in its heyday during the 1960s. 

The flipped spelling of "universe" represents the vision of Renoma Universe to see the world from a different perspective and convey inspiration.